Haniel Jewelry
Brand Design
Copenhagen, 2024
What began as an exploration of personal style and strong values blossomed into a thriving small business, and the brand redesign for Haniel Jewelry represents a significant step forward in their pursuit of sustainability and excellence.
A new logo and comprehensive brand book capture the essence of Haniel's commitment to ethical jewelry practices. The revamped social media feed seamlessly integrates captivating visuals and compelling storytelling to highlight craftsmanship and environmental values, while an engaging newsletter solidifies Haniel as a leader in the ethical jewelry industry.
















