GRIM Juice

GRIM champions sustainability by rescuing rejected yet perfectly edible fruits and vegetables from supermarkets. Their packaging and identity designs embody their mission, utilizing bold, eye-catching visuals that celebrate the beauty of imperfection. Vibrant colors and playful graphics adorn each package, conveying GRIM's commitment to reducing food waste while offering nutritious and delicious alternatives. Through their branding, GRIM invites consumers to join their mission, transforming "ugly" produce into a symbol of environmental responsibility.